COFFEE EXCHANGE

TYPE

UXUI Internship

RESEARCH METHODS

Adjacent Audits

Affinity Diagram

Interviews

Concept Testing

SUMMARY

I helped a coffee startup create a platform where store owners can buy coffee beans from farmers

PROJECT BACKGROUND

Tutor Orial is an online tutoring website, where students of all ages can find a suitable tutor to schedule a class with. They had the quality tutors and resources for an amazing business, but the design says to potential customers otherwise.

 

My job was to discover the current issues of the main user flow (searching and booking a tutor) and re-design that flow. I was also allowed to redesign the UI.

ABOUT

Coffee Exchange is a startup that allows coffee producers to skip all intermediaries and transact directly with coffee roasters for their products. 

As the UXUI Intern and the main visual designer in the team, I am in charge of designing the company’s WeChat MiniProgram application.

 

As side projects, I also re-designed the company's website and transaction dashboard.

PROCESS

I was able to survey and interview current customers for feedback on what they wish to see changed in their original app. Due to time zone differences and language barriers, I wasn't able to directly communicate with the customers. However, I was able to send out questions that was communicated to the current users. 

The main hopes current producers have is to have returning, regular buyers. Buyers also wish to find a source they can buy coffee from that is reliable.

ADJACENT INDUSTRY RESEARCH

I looked at popular personalized online stores, famous online shopping platforms, and Coffee Exchange's competitors to learn how information is presented. It seems like all platforms emphasize on showing users photos and quality of the products, as well as the transparency of shipping.

DESIGNING... & OBSTACLES MET

In order to create a sense of reliability, each product will display unique details and information regarding the product that would help guide the user's decision. Secondly, details about individual farmers and their farms will also be displayed to provide a more interpersonal and close relationship between the farmers and buyers. 

Originally, I intended for buyers to be able to directly contact the farmers via the app, and that the farmers can send test samples or discounts to different buyers if necessary (this was something the farmers said they wished to be able to do). Buyers can even rate the beans they bought, and "follow" a farmer so they can receive updates on the products they are selling. However, these features won't be implemented in version 2.0 of the app because of its complexity in correspondence to the current state of the company.

LOFI & FEEDBACK

I made my Lo-Fi to present to the higher ups. The main new features as compared to the current version are:

  • Implementing photos

  • Algorithm catered towards users' last search & purpose

  • Search function for coffee and producers

  • Producer bio and the farms they own

  • For buyers, producers can search for coffee based on its availability and location by harvest. The more "e-commerce"-like section will display information about the bean as well as the farmer and farmer's information

One feedback I received is that although my ideas are valuable, they are very complicated to implement for just version. I may need to simplify it a little - for example, using individualized algorithm would be difficult for the next version. Furthermore, buyers may want to see tracking/shipping information more so they can follow and know when is the best time to buy the beans.

FINAL DESIGN, VERSION 2.0

Developed in Figma, here is the video of the final prototype in motion.

 

YOU ARE ON ROSEANNE CHAO'S PORTFOLIO!

Master's in Digital Product Design

Bachelor's in Visual Design

Proud user of Figma, Adobe Creative Suites, and Procreate.

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